In all honesty I sometimes am forced to charge based on the difficulty of the shoot when we're not shooting in my well-equipped studio, considering the lighting in the location, theme, venue and even the appearance of the models, some people need more post process than others and some come out perfect on the 1st try. Not everyone has the gift of having all the light and shadow in the universe fall upon their face perfectly. Not only that but people often show up to the event with problems that should have been corrected before the photo shoot, ill fitted clothing, hair, makeup, malfunctioning props, meanwhile, many people show up to an event completely prepared and candid shots are all it takes to cover a perfect event perfectly. They're organized, they know how to stand for the group shots, they know all the shots that they want, they know exactly when things are going to be happening so that they direct the photographer to each individual event within the event, to make sure that they don't miss any shots. It's all about preparation and when the photographer prepares his clients before the shoot, everything goes much, like I said, you know not everyone and everything on this earth has the privilege of having light and shadow fall upon them perfectly when others do. Preparation before the event is really the key. Talk to the client ...really talk, quite likely they know that some bald guy's head is always too red, they will tell you what concerns to look for. As far as price goes, one factor that makes the shoot easier may offset the difficulty of another factor and preparation can definitely whittle down the cost of post process.
Certainly, the person behind the camera has everything to do with the result, not only that but how the subject reacts to the photographer behind the camera has everything to do with their result. When you stand behind the camera, you have to make people react, react to you and they have to react to you in a way that they look their best in your photo. Still, it's how you reached them, how you react to them and how they react to you that makes an extremely big difference in how you photograph people. You behind the camera have to make them a better subject. It has nothing to do with the camera at all.
The Photographer is not just a photographer. A photographer has to be a director and when the director says action the subjects of the photo need to act, act the way the photographer expects them to act, to produce the best possible result in the photo.
So, your client is paying for you to be there to be present to be a director, to be a photographer, to be a producer and to make the subject a better subject than another photographer can make them, make them the best that they can be. You're a presence there, your existence, your presence in that place in time is the value of your work and that's where the cost should be evaluated.
This featured photo is bouillabaisse. See more food photography on this site.
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